Mission Statement

Atlanta, known as the unofficial capital of the south, has become the gateway city to the Caribbean Carnival. For nearly 20 years Atlanta Carnival has showcased the beauty of the Caribbean spirit.  Now there is a new generation redefining what it means to be Caribbean in this southern city. The vision is simple: make the Atlanta Carnival the greatest street festival in the U.S. by blending commerce, culture and celebration. 

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In October of 2007, we assumed the responsibility of producing the 2008 Atlanta Caribbean Carnival. The event, which was held in downtown Atlanta on May 24, 2008, included a street parade through the heart of the city, live performances, a wide array of Caribbean foods and displays of Caribbean arts and culture. The relationship cultivated allowed us to secure this coveted location with official support from elected city and state officials. Our role was to:

• Develop and implement a new brand identity
• Develop and execute a Web site
• Develop a credible and marketable entertainment packages
• Relocate to a more accessible and prolific location
• Implement a public relations campaign designed to rebuild consumer confidence
• Create visibility within mainstream audiences
• Launch a public relations campaign to bridge the gap and rebuild relations with the City of Atlanta and the Atlanta Police Department
• Develop and execute a logistics plan for the parade and festival village
• Develop, manage and execute the entertainment package Coordinate and execute entire carnival production.

As a result of a robust branding, marketing and public relations effort under this new management, the event was a tremendous success. Organizers attribute the re-branding, marketing and public relations efforts and newly-forged alliances with Atlanta city officials as the reasons for this achievement.

A boost in sponsorship dollars and in-kind services was also instrumental in making this event a smashing success. They included major newspaper, radio, hotel and government agencies. Some of our sponsors included: Hartsfield-Jackson International Airport, Atlanta Journal Constitution, Renaissance Hotel Atlanta Downtown, VP Records, POSH Magazine, TriniJungleJuice.com, KCB Luxury Vehicles, Jamaica Tourist Board, and the Caribbean News Network.

Mission Statement - Team’s vision

Having the right team is with a shared vision and a common goal is paramount in realizing and executing our long-term vision. We have significant experience, a passion for innovative concepts, and we know and understand the industry.

 Our team consists of creative professionals with more than 20 years of experience in the areas of brand development, marketing, public relations and entertainment consulting. We have worked with domestic and international clients to create marketing and branding campaigns, and entertainment packages based on their business needs with proven successful results. We provide a cadre of services designed to enhance business goals and make events flourish.

Team bios

G. Wasi Philbert is a highly-motivated business professional with more than 18 years of experience in the entertainment and international business sector. His work in entertainment and as an entrepreneur overseas has gained him first-hand knowledge of international markets as it pertains to trade, commerce, entertainment and relative social trends. Over the years, he has also developed an extensive network of marketing, public relations and media partners, as well as a formidable network and resource base. Philbert is a visionary and is skilled at developing new concepts and creatively fusing them with what’s already in existence.

Emma Flack possesses nearly 15 years of experience in the entertainment, corporate and non-profit sectors. Her creative flair led her to pursue a career in communications and marketing, which has spanned several forms of media (public relations, advertising, corporate communications, branding). In addition, she is a newspaper journalist and magazine feature writer, book editor, and has had a career in television broadcasting. Over the years, she has worked with international and domestic clients to create brand identities, marketing strategies and effective communications vehicles.

Yana Lee-Fong is a dedicated creative professional with more than 15 years of collective experience in the film and print design industry. Having worked for several Fortune 500 companies as well as grammy-winning artists, she is a creative, innovative, and motivated self-starter who brings a wealth of integrity, experience, and skills to the table. As a result of these attributes, Yana has built enduring and successful professional relationships. She has a knack for understanding the scope of each project, anticipating her clients' needs, and the ability to manage entire project from concept to end-product.